How to Import UTM data to your Salesforce Campaigns

You’ve dutifully added Google Analytics Campaign UTM tags to your Google Adwords URLs, Facebook advertising, email newsletter links, and more.

utm_campaign=FBApril2018&utm_source=Facebook&…

As soon as visitors click through to your web site, you can see the Campaign data starting to populate into Google Analytics.

 

 

But wouldn’t it be more useful to see that data in Salesforce, where you manage all your marketing and sales efforts?

Now there is a way to see your Google Campaign data from UTM tags right in your Salesforce Campaigns.

 

The CloudAmp Analytics Dashboards AppExchange app, which syncs Google Analytics metrics into Salesforce automatically, recently added a UTM Campaign import feature. Just enter the utm_campaign name into a field on your Salesforce Campaign record, and get both historical data and daily updates brought in from Google Analytics.

See how many users, sessions, page views and more each one of your Salesforce Campaigns is generating. Data is shown both as totals and daily records, so you can use the richness of Salesforce’s reports and dashboards to understand your campaign trends (prebuilt reports and a dashboard are already provided with the app for your usage).

Each Salesforce campaign can now show the Google Analytics campaign data, right on its page in Salesforce.

To check it out for yourself, sign up for the free 7 day trial of the CloudAmp Analytics Dashboards on the Salesforce AppExchange.

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How to Automatically Assign Salesforce Leads to Campaigns

Salesforce’s Web-to-Lead functionality is a great way to get leads directly into Salesforce. And Salesforce Campaigns provide useful data on what happened to the leads and contacts produced from various marketing activities.

Besides making sure inquiries don’t fall through the cracks by using web-to-lead functionality with Salesforce, any additional data you can add to your web site forms can help your business. Source and keyword data can be added in through an app like our Campaign Tracker, and there are a number of other things that can be added to the form through hidden fields.

One easy addition is to hard-code a particular Salesforce Campaign value in your web-to-lead forms.

This is especially useful if you have many landing pages that are specific to certain advertising campaigns, but you can even do it with your standard “Contact Us” form. Here’s how to do it:

 

  1. Create a Campaign in Salesforce (or go to an existing Campaign)

  2. Copy the ID of the Campaign from your web browser’s address bar

  3. Have your web designer add the following hidden field to your web-to-lead forms, replacing the value with the ID you copied earlier.
    <input type="hidden" name="Campaign_ID" value="7010V000001ufMI">
    
    
    
  4. That’s it! (But run a couple of test leads!)

 

These instructions assume you are using the HTML Salesforce provides in its Web-to-Lead form builder, but it should work (with some degree of modifications) on any form that posts leads into Salesforce.

You can also automatically assign a Lead Source to a particular form, in much the same way.

Be careful of doing this if you are getting the lead source from somewhere else, such as a picklist field on the form that the user fills out, or tracking software. You don’t want to overwrite any other data.

(The CloudAmp apps use their own lead source fields (First UTM Source, Last UTM Source, Lead Source Type, etc. and so will never put data in the standard Salesforce Lead Source field).

<input type=hidden id="lead_source" name="lead_source" value="Contact Us Form">

If you use these tricks, let me know your tips and tricks in the comments below, or hit me up with questions there as well.

Happy Campaigning.

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