New Spring ‘14 Release of CloudAmp Analytics Dashboards

Here at CloudAmp we try to release new features for our Salesforce apps three times per year, with some minor updates and bug fixes in between, much in the same way that Salesforce updates their platform.

Today we are pleased to announce a significant upgrade to our CloudAmp Analytics Dashboards app. The new Spring ‘14 release contains two significant enhancements that were requested by our customers: customizable date ranges for the initial import of Google Analytics profile data into Salesforce, and new Google Analytics goal conversion metrics and dashboards in Salesforce.

Customizable Date Ranges

Previously, when you added a new Google Analytics profile to the CloudAmp Analytics Dashboards, it automatically imported the past 30 days of data from Google Analytics. Now, for each of the 5 Google Analytics profiles or web sites that the application supports, when you first add a profile you can select how much historical data to import, up to a maximum of 2 years worth of data. The options are:

  • 30 Days

  • 60 Days

  • 90 Days

  • From January 1st of Current Year (for Jan 1-March 31 it will be previous year)

  • From January 1st of Previous Year (for Jan 1-March 31 it will be 2 years ago)

  • 2 Years or back to when the Google Analytics profile was created (whichever is lesser)

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After the initial large data import from Google Analytics into Salesforce, the automated daily imports are scheduled and will proceed as usual. Each day between 2 and 4 AM local time (as defined in your Salesforce org), the previous day’s metrics will be imported into Salesforce automatically.

Each daily import of metrics from Google Analytics into Salesforce is stored in a custom object called “CloudAmpGA Metrics” and takes up approximately 2k, so storage is generally not an issue – even if you import 2 years of data from all 5 Google Analytics profiles, that will still only take up about 7.12 MB inside Salesforce. Since each Salesforce Enterprise Edition user license gets 20 MB of data storage, with a 1 GB minimum per Salesforce org, it should not be a significant impact on the storage limitations of Salesforce. Note that if you are testing the CloudAmp Analytics Dashboards in a Salesforce Developer account, those are limited to 5 MB of data storage, so you may not want to import the maximum historical data when adding a Google Analytics profile.

New Goals Dashboards

Also new in the Spring ‘14 release of CloudAmp Analytics Dashboards is the addition of Google Analytics Goals to the data import and dashboards. We’ve added the ability to import all the Goal names and Conversion metrics from each Google Analytics profile (up to the maximum of 20 per profile), and have designed two new dashboards for each profile (Salesforce dashboards  for goals 1-10 and 11-20).

Goals in Google Analytics are a way of measuring the effectiveness of your web site, by setting up certain objectives and then measuring the conversion of visitors with those goals. Completing a form would be a common goal, but other goals might measure the visits to a particular product page from the home page, or a certain duration or number of page views per visit that a visitor spends on your site.

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For this reason, adding Goals to the metrics that we import from Google Analytics into Salesforce was a common request from many customers. With the new release you can now import all 20 Goal Names and Goal Conversion numbers on a daily basis from up to 5 different web sites / Google Analytics profiles, and see it in your Salesforce dashboards and alongside your other Salesforce data.

Now you can get even better visibility into the top of your funnel (visitors) and conversion process (goals) prior to leads coming in to your Salesforce system, and have that visibility right inside Salesforce.

CloudAmp Analytics Dashboards sets up in less than 5 minutes and has a 7 day free trial. Give it a try today and let us know what you think, or add a comment below if you have questions.

New Version of CloudAmp Analytics Dashboards Released

CloudAmp Analytics Dashboards, the AppExchange app which integrates Google Analytics data into Salesforce, has released a major upgrade today. The new version now supports up to 5 different web sites or Google Analytics profiles, automatically importing data for up to 5 profiles into Salesforce daily to be displayed in 5 sets of dashboards.

Simply install the 7 day free trial from the AppExchange, click a button to connect to Google Analytics, log in through your Google Account, and all Google Analytics Profiles available to that Account will be displayed for you to select. In less than 5 minutes you can see your web site traffic and visitor source breakdown, all displayed in Salesforce dashboards.

GADashboard-Installation-10-v2

With this new upgrade to the Analytics Dashboards app, not only can you choose to see data for up to 5 different web sites, but Google Analytics profiles (being renamed to Google Analytics Views) can also be filtered versions of a single web site’s analytics data. Common use cases of Google Analytics profiles / views include:

  • Exclude/include a certain section or directory of a web site

  • Exclude/include visitors from certain geographical areas

  • Exclude/include traffic from certain domain names

  • Any other filters you can apply in Google Analytics

This means that even if you only have one web site which you wish to keep track of in Salesforce, with support for 5 profiles you can now have geographical or content area filtering in some of your Salesforce dashboards.

Marketers wishing to focus on geographically targeted campaigns can now see the top of their funnel (web site visitors) in multiple sets of dashboards, typically an “All Website Data” profile as well as a geographically filtered profile. Salesforce users in larger organizations could select a profile of just the subsection of their corporate web site that they are responsible for.

CloudAmp Analytics Dashboards imports aggregate data for 13 different web analytics metrics daily, and displays it in prebuilt dashboards. It includes 5 sets of 3 different dashboards, with over 100 reports behind them. All data is stored natively in Salesforce, so everything can be modified and used in other reporting and dashboards. Try a free trial today, contact us for more information, or post any questions in the comments below.

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